Partnership:

Squishmallows and McDonald's & Universal Music Group

Description:

Squishmallows, the No. 1 best-selling plush in the country from Jazwares, are about to be in Happy Meals at McDonald’s across the country.

There will be 24 Squishmallows, including exclusive and seasonal plush designs, for kids to collect. 14 of the plush will also come with an exclusive playlist created by Universal Music Group that will encapsulate the plush’s personality. To access the playlists, kids need to scan the QR code on the Squishmallow packaging or Happy Meal box. 

Each participating McDonald’s location will have 10-12 of the Squishmallows.

Partnership Opportunity:
Squishmallows/Toys
Company:
Universal Music Group And Brands
Partner/Category:
McDonald's & Universal Music Group /Dining
Timing:
June 2023
Target:
Male
Female
Preschool
Kids (6-11)
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Premiums / Giveaways
Media Elements:
Online
Social Media
Created On:
2023-06-06
Last Modified on:
2023-06-07
Tuck

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