Partnership:

St. Jude and TikTok

Description:

St. Jude partnered with TikTok on a social media campaign promoting St. Jude Children's Research Hospital.

St. Jude teamed with TikTok to promote its fundraising efforts given that TikTok's audience of young people provided tremendous value to St. Jude. St. Jude used TikTok's short-form video format to share the stories of children with cancer being helped by St. Jude.

St. Jude also utilized TikTok for a live-stream music event. "Music Gives: Together #forStJude" was a TikTok event that generated millions of impressions for St. Jude's content.


Partnership Opportunity:
St. Jude/Non-Profit Organizations
Company:
St. Jude Children’s Research Hospital
Partner/Category:
TikTok /App
Timing:
December 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Social Media
Created On:
2020-12-14
Last Modified on:
2020-12-14
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