Partnership:

St. Jude Children’s Research Hospital and Carnival Cruise Line

Description:

St. Jude Children's Research Hospital partnered with Carnival Cruise Line to make it the Official Celebration Partner of St. Jude.

The partnership consisted of Carnival hosting events at the hospital and hosting a variety of fundraising activation. These activations included dance parties at St. Jude's and a Build-A-Bear Workshop At Sea.

The Carnival Cruise ship, Carnival Vista, also included a sculpture that displayed artwork by St. Jude patients. The Carnival ship Mardi Gras also featured a sculpture and additional artwork from St. Jude patients.

The partnership also included an announcement that Carnival will raise its pledge to a total of $33 million by 2024.

Partnership Opportunity:
St. Jude Children’s Research Hospital/Non-Profit Organizations
Company:
St. Jude Children’s Research Hospital
Partner/Category:
Carnival Cruise Line /Travel
Timing:
September 3rd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-08
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