Partnership:

St. Jude Children's Research Hospital and Line-X

Description:

LINE-X – a global leader in powerful protective coatings, renowned spray-on bedliners and first-rate truck accessories – has partnered with St. Jude Children's Research Hospital® for the third consecutive year by renewing its commitment to help end childhood cancer.

During the fundraising campaign, which runs through Jan. 3, 2020, the LINE-X Corporation will donate $10 for each bedliner sold with a minimum donation of $100,000 to benefit  St. Jude Children's Research Hospital. LINE-X is also raising funds through the sale of special LINE-X/St. Jude branded apparel and text code donations.

  • LINE-X and participating franchisees will collectively donate $10 to St. Jude for every LINE-X bedliner sold from Nov. 25, 2019 to Jan. 3, 2020. During the checkout process, LINE-X customers will also have the opportunity to make a personal donation to St. Jude to further the efforts to end childhood cancer.

  • Fans of the LINE-X brand as well as past customers can also get involved by purchasing limited-edition co-branded apparel and merchandise at LINEXMerch.com. A portion of all sales made during the fundraising period will be donated to St. Jude.

  • Back again is the text donation option for LINE-X fans and customers. Donations can be made by texting "LINE-X" or "LINEX" to 626262.
Partnership Opportunity:
St. Jude Children's Research Hospital/Non-Profit Organizations
Company:
St. Jude Children’s Research Hospital
Partner/Category:
Line-X /Automotive
Timing:
4th Quarter 2019
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Other
Media Elements:
Blogs
Micro site
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-08
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