Description:
St. Jude Children's Research Hospital and B&G Foods teamed up to feature St. Jude patient artwork on Ortega Yellow Corn Taco Shells sold nationwide early in 2022. B&G and its employees donated $700,000 to St. Jude, which continues to lead the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.
The patient whose artwork is featured on the limited-edition Ortega taco shells packaging is 14-year-old Victoria from Florida, whose family was referred to St. Jude after she was diagnosed with suprasellar atypical meningioma.
Partnership Opportunity:
St. Jude Children's Research Hospital/Non-Profit Organizations
Partner/Category:
Ortega (B&G Foods) /CPG
Timing:
January 1st Quarter 2022
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
In-Store / Retail
On Pack
On Pack
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2022-01-11
Last Modified on:
2022-01-13
Companies Involved
Jeri S
Senior Director, National New Business Development
St. Jude Children’s Research Hospital 
Chris O
Sr. Advisor, Development
Company TBD
Nicholas F
Marketing Coordinator
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