Partnership:

Staples and The Office

Description:

Staples teamed up with popular NBC show "The Office" and showcased their shredder.

In season 3 epsiode 8, "The Merger," "The Office" character Kevin Malone shredded documents, credit cards, and a salad as part of a product placement deal with office-supply store Staples to promote their Staples Mailmate Shredder. The Staples logo was visible on the shredder throughout the epsiode and Kevin mentioned Staples by name when asked how he was able to shred lettuce in the shredder.

This product placement originally aired on November 16th, 2006.

Partnership Opportunity:
Staples/Retail
Partner/Category:
The Office /Television
Timing:
November 4th Quarter 2006
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Product Demonstrations / Sampling
Media Elements:
Product Placement
Created On:
2020-11-30
Last Modified on:
2020-09-24
Companies Involved
Tuck

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