Partnership:

STAR TREK and Burger King

Description:

Paramount Pictures and Burger King teamed up to promote STAR TREK with 2 special offers. The first offer was a limited edition STAR TREK branded collector''s glass featuring one of four characters from the film. The glasses were available for $1.99 with the purchase of a BK Value Meal at Burger King. The second offer was a STAR TREK toy free with the purchase of any BK Kids Meal. There were 16 different toys available. Kids Meals also included star and bolt-shaped Chicken Tenders. The promotion coincided with the May 8 release of STAR TREK and was supported by a national television advertising campaign featuring the Kingons—an alien race half Klingon and half King, who are on a mission to acquire the new limited edition BK STAR TREK drinking glasses. The spot was shot on the same “bridge” set from the film.

Partnership Opportunity:
STAR TREK/Theatrical
Company:
Paramount Pictures
Partner/Category:
Burger King /Dining
Timing:
May 2nd Quarter 2009
Target:
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
Tuck

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