Partnership:

STAR TREK BEYOND and Bing

Description:

Parmaount Pictures and Microsoft search engine Bing partnered for the theatrical release of STAR TREK BEYOND with a sweepstakes. Fans were encouraged to use Bing Rewards points to enter for a chance to win a prize pack worth over $4,600 that included a Surface Book with custom STAR TREK BEYOND theme, STAR TREK 1-10 digital movie bundle, an Xbox prize bundle, a Windows gift card, subscriptions to Groove Music, Xbox Live, and more. Bing also linked to a "favorite villain" poll and asked fans to "Guess the STAR TREK Character" using Cortana, Microsoft's voice-activated personal assistant, on Facebook.

Partnership Opportunity:
STAR TREK BEYOND/Theatrical
Company:
Paramount Pictures
Partner/Category:
Bing /Online
Timing:
2016
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2016-08-15
Companies Involved
Tuck

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