Partnership:

STAR TREK INTO DARKNESS and Esurance

Description:

Paramount Pictures teamed up with Esurance for the theatrical release of STAR TREK INTO DARKNESS. Esurance offeedr fans a variety of exclusive content, including: exclusive behind-the-scenes look into the making of the next thrilling adventure for Captain Kirk, Spock and the Enterprise crew, Embrace the Darkness Sweepstakes (Esurance sent one lucky winner and a guest to the U.S. premiere of STAR TREK INTO DARKNESS. The winner also received $2,500 in travel expenses. Esurance also released†The Vulcanize?† where fans could upload and share photos of themselves magically†transforme? into Vulcans. Lastly, Esurance offered downloads of exclusive movie-themed content such as wallpaper for screensavers, icons and movie posters. STAR TREK INTO DARKNESS released in theaters May 17, 2013. http://www.treknews.net/2013/01/29/esurance-star-trek-into-darkness-sweepstakes/

Partnership Opportunity:
STAR TREK INTO DARKNESS/Theatrical
Company:
Paramount Pictures
Partner/Category:
Esurance /Financial & Insurance
Timing:
May 2nd Quarter 2013
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Tuck

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