Partnership:

Star Wars and DIFF Eyewear

Description:

Disney collaborated with DIFF Eyewear to release a collection of STAR WARS apparel.

The partnership consisted of Disney teaming with DIFF Eyewear to release a collection of glasses inspired by STAR WARS. These glasses were inspired by STAR WARS characters such as Boba Fett, Darth Vader, R2D2 and more. The co-branded collection included sunglasses and prescription glasses.

Partnership Opportunity:
Star Wars/Other
Company:
The Walt Disney Studios
Partner/Category:
DIFF Eyewear /Fashion
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Collectible
Media Elements:
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2020-07-28
Companies Involved
Tuck

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