Partnership:

Star Wars: Galaxy’s Edge and Coca-Cola

Description:

Disney Parks & Resorts partnered with Coca-Cola for STAR WARS: GALAXY'S EDGE, a new land being added to Disney parks. 

The two companies partnered to bring custom bottles of Coca-Cola, Diet Coke, Sprite and Dasani to Disney's new land. STAR WARS: GALAXY'S EDGE will feature Coca-Cola products that eschew the traditional designs and instead adopt a design in line with the world of Star Wars.

The Coca-Cola bottles were fashioned into a spherical droid-like shape and all brand names on the labels appeared scuffed up to fit in with the rusty look of the "Star Wars" galaxy. All the labels were also written in a fictional language used in the franchise, Aurebesh.

STAR WARS: GALAXY'S EDGE opened at Disneyland on May 31 and Disney's Hollywood Studios in Florida on August 29, 2019. The customized Coca-Cola products helped ensure the experience of these lands was fully immersive.


Partnership Opportunity:
Star Wars: Galaxy’s Edge/Attractions
Company:
Walt Disney World Resort
Partner/Category:
Coca-Cola /Beverages
Timing:
May 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Window Clings / Banners / Decals
In-Store / Retail
Discount / Special Offer / Promo Code
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-24
Companies Involved
Walt Disney World Resort
Tuck

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