Partnership:

STAR WARS: THE MANDALORIAN and Xbox

Description:

Walt Disney Studios partnered with Microsoft Xbox to promote the latest season of THE MANDALORIAN streaming on Disney Plus.

The partnership consisted of Microsoft Xbox created a custom MANDALORIAN-themed Xbox controller. The controller incorporated design elements from the titular MANDALORIAN's custom with a color-scheme echoing his armor and a logo of his helmet. The MANDALORIAN Xbox controller was available for fans to purchase.

Partnership Opportunity:
STAR WARS: THE MANDALORIAN/Streaming
Company:
The Walt Disney Studios
Partner/Category:
Xbox /Gaming & Esports
Timing:
December 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Created On:
2020-12-14
Last Modified on:
2021-01-06
Companies Involved
Tuck

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