Description:
Walt Disney Studios teamed with General Mills to celebrate the theatrical release of STAR WARS: THE RISE OF SKYWALKER.
The partnership brought STAR WARS: THE RISE OF SKYWALKER branding to select General Mills' cereals in the form of STAR WARS cereal. Packaged in one of two branded boxes, the STAR WARS Cereal was produced by General Mills and made available wherever General Mills' cereals are sold.
The two branded boxes of the limited-edition cereal featured BB-8 and Kylo Ren respectively.
Partnership Opportunity:
Star Wars: The Rise of Skywalker/Theatrical
Company:
Partner/Category:
General Mills /CPG
Timing:
December 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-11-20
Companies Involved
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