Partnership:

Starbucks and FARM Rio

Description:

Farm Rio, the certified B Corp Brazilian fashion and lifestyle brand, has teamed up with Starbucks for a vibrant, limited-edition merchandise collaboration for summer. The Farm Rio + Starbucks collection features colorful drinkware and mini cold-cup keychains in five signature Farm Rio prints.


The collection will be available in Starbucks stores across the U.S. and Canada starting Tuesday, with additional launches in Brazil and select markets throughout Latin America and the Caribbean on May 20. This partnership follows strong customer demand after the success of the first Starbucks and Farm Rio collection in Asia in 2022.


“Summer isn’t just a season, it’s a state of mind,” said Mariana Leal, head of collaborations and partnerships at Farm Rio. “This collab with Starbucks is our way of celebrating that vibrant, colorful energy that’s so true to Farm Rio’s spirit.”


Mariana Flores Rios, brand and product marketing lead for Starbucks Latin America and the Caribbean, added, “The collection celebrates the rich coffee culture Starbucks is known for, while incorporating Farm Rio’s artistic flair, making each coffee experience more colorful and memorable.”


The collection includes pieces like the Banana Mix, Borogoda, Board Banana, Lenco Azulejo, and Banana Leaves designs, with prices ranging from $12.95 to $27.95.

Partnership Category:
Dining
Company:
Starbucks
Partner/Category:
FARM Rio /Fashion
Timing:
May 2nd Quarter 2025
Target:
Male
Female
Family
Adults
Teens
Tweens
Promotional Elements:
In-Store / Retail
Licensed Product
Other
Media Elements:
Micro site
Online
Social Media
Created On:
2025-05-20
Last Modified on:
2025-05-20
Companies Involved
Starbucks
Starbucks
Tuck

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