Partnership:

Stella Artois and Instagram

Description:

Stella Artois partnered with Instagram for a promotion supporting relief efforts relating to COVID-19.

The partnership consisted of Stella Artois hosting an Instagram cooking show to entertain their customers while they're stuck at home during the COVID-19 pandemic. Instragram's IGTV video streaming service distributed the Stella Artois series Tuesdays through Fridays.

The series featured content and cooking classes from actress Eva Longoria, chef Marcus Samuelsson and more. In addition, chefs from nonprofit the James Beard Foundation shared tips on making restaurant quality food at home. Celebrity stylist Karla Welch also hosted a virtual happy hour on Instragram Live with Stella Artois products. 

Stella Artois and Instragram encouraged customers to support the James Beard Foundation as well as Tables for Tomorrow.

Partnership Opportunity:
Stella Artois/Beverages
Partner/Category:
Instagram /App
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-06-04
Companies Involved
Tuck

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