Campari America and Stirred, Inc. partnered to launch the Stirred online cocktail platform. Stirred, which was designed for mobile but accessible on all devices, helped cocktail novices and experts alike discover new cocktails that could be made from their at-home bar and kitchen cupboard; save recipes and mark others to try later; and learn the best techniques to make a great cocktail.

To create the digital concept, Campari America and Stirred, Inc. developed a new type of working relationship in which ideas, not money, were exchanged. The Stirred, Inc. team set up shop onsite in Campari America’s offices for nearly a year while building out their innovative cocktail creation platform.