Partnership:

STORKS and Sony Xperia Lounge

Description:

In support of STORKS, Sony’s Xperia utilized their Lounge Content Hub across Sony smart phones, tablets and other Android devices where they drove awareness and excitement for the film by featuring approved, non-exclusive content from the film including trailers, images, marketing materials and other video content.  

In addition, they ran a consumer sweepstakes offering a film-themed family trip to Costa Rica for a three night stay in a luxury treehouse, a special zip lining experience, and a bundle of STORKS merchandise. 

Partnership Opportunity:
STORKS/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Sony Xperia Lounge /App
Timing:
September 3rd Quarter 2016
Target:
Female
Tweens
Teens
Adults 18-24
Adults 25-34
Promotional Elements:
Branded Content
Media Elements:
Mobile
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
Tuck

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