Partnership:

STRANGER THAN FICTION and MSN

Description:
Sony Pictures Entertainment and MSN partnered to promote the 11/10/06 theatrical release of STRANGER THAN FICTION. Visitors to MSN and movie''s website were directed to dedicated website (www.isyourlifestrangerthanfiction.com). Consumers could then relate a story about when their life took an unexpected turn. Each participant in the "Is Your Life Stranger Than Fiction Sweepstakes" could win one (1) pair of movie tickets. 25 pairs of movie tickets were awarded in all. Promotion ran 10/26/06 through 11/12/06.
Partnership Opportunity:
STRANGER THAN FICTION/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
MSN /Online
Timing:
November 4th Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-11-09
Companies Involved
Sony Pictures Entertainment
Tuck

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