Partnership:

Stranger Things and Baskin-Robbins

Description:

Netflix partnered with Baskin-Robbins to promote the third season of the streaming hit, STRANGER THINGS.

The partnership consisted of Baskin-Robbins featuring flavors of the month inspired by STRANGER THINGS in the months leading up the show's third season debut.

Beginning in June 2019, Baskin-Robbins featured two exclusive STRANGER THINGS Flavors of the Month, Eleven's Heaven and Upside Down Pralines. Additional branded items such as the Upside Down Sundae and Demogorgon Sundae and more.

The partnership also consisted of exclusive STRANGER THINGS merchandise being offered at Baskin-Robbins locations. This merchandise included Steve Funko figure, 80's-inspired magnets and sticker sets and Stranger Things t-shirts.

The partnership was promoted with the two companies joining together to create a real-life version of the Scoops Ahoy Ice Cream parlor, a location from STRANGER THINGS. This truck served fans frozen treats to fans on the West Coast throughout June 2019.

Partnership Opportunity:
Stranger Things/Streaming
Partner/Category:
Baskin-Robbins /Dining
Timing:
May 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
On Pack
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-29
Companies Involved
Tuck

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