Partnership:

Stranger Things and H&M

Description:

To promote the third season debut of STRANGER THINGS, Netflix partnered with H&M for a line of branded clothing.

The two companies collaborated on a collection composed of poolside items inspired by the world of STRANGER THINGS. The STRANGER THINGS collection by H&M launched July 4, 2019 along with the show and featured swimwear, breezy styles and cool accessories. The collection included clothing items that ranged from swimsuits to rompers and resorts shirts as well as swim trunks.

The collection was promoted by Dacre Montgomery who played Billy on the show.

Partnership Opportunity:
Stranger Things/Television
Partner/Category:
H&M /Fashion
Timing:
July 3rd Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-06-21
Companies Involved
Tuck

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