Partnership:

Stranger Things and Levi's

Description:

Netflix partnered with Levi's for a promotion surrounding the third season debut of STRANGER THINGS.

The partnership consisted of Levi's releasing a line of branded clothing items. The STRANGER THINGS x Levi's fashion collection combined the iconography of both brands on jeans, tees, hoodies and more.

Items included in the collection adopted a retro-style in keeping with the show's 1980s setting. It included several clothing items worn by characters including Eleven's Aztec Print shirt, El Pleated jeans, Dustin's trucker cap and more. Other clothing items featured an inverted Levi's logo written in the STRANGER THINGS font.

The collection dropped in time for the July 4 release of the show's third season.

Partnership Opportunity:
Stranger Things/Television
Partner/Category:
Levi's /Fashion
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-06-28
Companies Involved
Tuck

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