Partnership:

Stranger Things and Roblox

Description:

Netflix partnered with Roblox on an in-game activation celebrating the streaming sensation STRANGER THINGS.

The partnership consisted of Roblox launching an in-game playable location, Starcourt Mall, from the world of the show. Starcourt Mall was a central location in season three of STRANGER THINGS and this partnership allowed it t become a playable location for Roblox gamers.

The Starcourt Mall level in Roblox included four mini-games based around the Netflix hit series. Additionally, there were quests that rewarded players with in-game items from the show such as a Scoops Ahoy costume, Dustin's Hat and Eleven's Headgear.

Partnership Opportunity:
Stranger Things/Streaming
Partner/Category:
Roblox /Gaming & Esports
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Advergame
Branded Content
Other
Media Elements:
In-Game / In-App Integration
Mobile
Online
Created On:
2021-06-24
Last Modified on:
2021-06-24
Companies Involved
Tuck

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