Partnership:

Stranger Things and Roblox

Description:

Netflix partnered with Roblox for an in-game event promoting the third season debut of STRANGER THINGS.

The in-game event allowed Roblox players to unlock exclusive STRANGER THINGS branded content. The event featured a total of 5 branded items to unlock. Two of the items were free to all players and could be obtained by visiting the Roblox Store. Those free items were the Scoops Ahoy Hat and Demogorgon Mask, both evoking the world of the hit show.

The other three STRANGER THINGS items could only be unlocked by solving associated puzzles which Roblox shared via its social media accounts. Solving the puzzle granted players a promo code that they could then redeem on Roblox's website.

The promotion was available through July 12, 2019.

Partnership Opportunity:
Stranger Things/Television
Partner/Category:
Roblox /Gaming & Esports
Timing:
July 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Advergame
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-07-08
Companies Involved
Tuck

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