Popular dog wellness brand Pride+Groom partnered with Universal Pictures in honor of the upcoming film, "Strays" by releasing Limited Edition Mini Kits embodying the essence of the top dogs in this movie, Reggie and Bug.

The partnership also offered the chance to win two tickets to see the film when it released in August. Five pairs of tickets were given away during the promotion.

An online quiz for customers to take was also available to find out which dog character from the movie they are. 

Reggie: a naïve, relentlessly optimistic Border Terrier who loves his owner Doug, even though he's a beer-guzzling, abusive, heartless lowlife who wants nothing to do with the precious little pooch.

Bug: a stray, fast-talking, foul-mouthed Boston Terrier who loves his freedom and believes that owners are for suckers.