Partnership:

Sugarfina and Alfred

Description:

Luxury Candy Boutique partnered with Alfred tea and coffee shops to create a line of caffeinated gummy bears.

The partnership created caffeinated Cold Brew Bears were made with real coffee and had 60mg caffeine per serving, equivalent to one shot of espresso. 

Sugarfina teamed with L.A.-based Alfred Coffee to create three flavors: Cold Brew, Bourbon Cold Brew and Iced Vanilla Latte.

Each bear flavor was available in a 3.5oz mini cold brew cup, wrapped in an exclusive bear-patterned coffee sleeve and topped with an eco-friendly paper straw. They also came in a 12oz resealable coffee bag.

Partnership Opportunity:
Sugarfina/CPG
Partner/Category:
Alfred /Beverages
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-06-19
Companies Involved
Tuck

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