Partnership:

SUICIDE SQUAD and Splat

Description:

Warner Bros. and Splat Hair Dye partnered to promote the release of SUICIDE SQUAD with a collection of limited edition SUICIDE SQUAD themed hair color kits, inspiring fans to "get a little crazy" with their hair. Each color came with a specially-designed box with characters from the movie. The kits were introduced at the Beutycon LA event. Though these were available at various retailers, Hot Topic featured an exclusive Harley Quinn inspired hair color kit containing two colors--Blue Crush and Pink Fantasy--to help fans recreate Harley's iconic look. 

Partnership Opportunity:
SUICIDE SQUAD/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Splat /Health & Beauty
Timing:
July 3rd Quarter 2016
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
On Pack
POP Display / End Cap / Shelf-Talker
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2016-08-01
Companies Involved
Tuck

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