Partnership:

SUITS and Mr Porter

Description:

USA Network partnered with Mr Porter for the television series SUITS. Men’s retailer MrPorter.com and USA Network hosted what they promise a “dynamic, technologically sophisticated” live fashion show at New York City’s High Line park on Tuesday, June 12. A pop-up store was created within the vicinity with grooming services, a barista, shoeshines and previews of the next season of Suits were wrapped into the store environment. Mr Porter also created a microsite and mobile app promoting the series. http://mashable.com/2012/06/06/mr-porter-suits-fashion-runway/

Partnership Opportunity:
SUITS/Television
Company:
USA Network
Partner/Category:
Mr Porter /Retail
Timing:
June 2nd Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
USA Network
Tuck

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