Partnership:

Super Bowl XLIX and Frito-Lay

Description:

The NFL together with Frito-Lay and Universal Pictures partnered to promote SUPER BOWL XLIX with a Crash the Superbowl contest. 

Fans were asked to create a 30-second Doritos brand commercial to air during the broadcast for Super Bowl XLIX and submit the video by November 9, 2014 for a chance to win $1 million and a dream job at Universal Pictures. From the 10 finalists, a grand-prize winner will be selected by voters' choice, and a first-prize winner will be selected by Doritos. Both will see their ads aired during the Super Bowl broadcast. All 10 finalists will enjoy a trip to the Super Bowl, but only one will win the grand prize: $1 million and a dream job at Universal Pictures.

Contest Dates: September-November 2014 with voting in January 2015

 

Partnership Opportunity:
Super Bowl XLIX/Sports
Company:
NFL
Partner/Category:
Frito-Lay /CPG
Timing:
1st Quarter 2015
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-01-02
Companies Involved
NFL
Tuck

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