Partnership:

SUPER BOWL XXXIX and Mars Inc.

Description:
NFL and Masterfoods partnered for the “Win a Trip to Super Bowl XXXIX” sweepstakes promoting SUPER BOWL XXXIX. The grand prize winner received a 4-day/3-night trip for two to Jacksonville, Florida to see the SUPER BOWL, held on February 6, 2005. Also, with purchase a Snickers Brand Ice Cream Bar, consumers could purchase a NFL t-shirt by mailing-in two proofs-of-purchase plus $3.00 shipping and handling. Consumers who purchased the t-shirts were automatically entered in the sweepstakes. The promotion ended on November 30, 2004.
Partnership Opportunity:
SUPER BOWL XXXIX/Television
Company:
NFL
Partner/Category:
Mars Inc. /CPG
Timing:
4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-02-17
Companies Involved
NFL
Tuck

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