Partnership:

Super Mario Odyssey and McDonald's

Description:

McDonald's and Nintendo teamed up for a Happy Meal program to promote SUPER MARIO ODYSSEY. The program featured collectible toys, in-store signage and custom Happy Meal packaging.

Online, the partnership was promoted on the Happy Meal website with a "McPlay" digital book, downloadable puzzles, quizzes and more.

The program was also supported through social media and a :30 second TV spot.

Partnership Opportunity:
Super Mario Odyssey/Gaming & Esports
Company:
Nintendo of America
Partner/Category:
McDonald's /Dining
Timing:
3rd Quarter 2018
Target:
Male
Female
Tweens
Family
Promotional Elements:
Licensed Product
Branded Content
Collectible
Premiums / Giveaways
In-Store / Retail
POP Display / End Cap / Shelf-Talker
POP Display / End Cap / Shelf-Talker
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
Nintendo of America
Tuck

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