Partnership:

Super Mario Odyssey and Southwest Airlines

Description:
Nintendo and Southwest Airlines teamed up to promote SUPER MARIO ODYSSEY. Consumers could enter online for the chance to win one of 30 Nintendo Switch prize, which included one Nintendo Switch system, one Game Traveler: Deluxe Super Mario Odyssey Travel Case, one Super Mario Odyssey Collector's Edition Guide and the critically acclaimed Super Mario Odyssey video game. One grand prize winner received the prize pack as well as and roundtrip air travel for the winner and three guests, and a $1,000 Starwood Preferred Guest gift card. The sweepstakes period ran from February 16 – March 16, 2018.
Partnership Opportunity:
Super Mario Odyssey/Gaming & Esports
Company:
Nintendo of America
Partner/Category:
Southwest Airlines /Travel
Timing:
February 1st Quarter 2018
Target:
Male
Female
Promotional Elements:
Branded Content
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Micro site
Online
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
Nintendo of America
Tuck

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