Partnership:

SUPER MARIO PARTY and Lunchables

Description:
Nintendo teamed with Lunchables to celebrate the gaming launch of SUPER MARIO PARTY. Timed to kick off with the launch of the SUPER MARIO PARTY game for the Nintendo Switch system on Oct. 5, 2018, the promotion added imagery of the iconic characters from the game to select Lunchables packaging on store shelves across the U.S. Plus, Lunchables gave the opportunity to win special Super Mario Party prize packs throughout the delicious promotion, which lasted through December. Along with the on-pack promotion, each Super Mario Party branded Lunchables box contained a unique code to give fans a chance to instantly win one of 500 Super Mario Party prize packs in an online sweepstakes. By visiting the Lunchables site, fans of Nintendo and Lunchables could enter for a chance to win a Nintendo Switch system, the SUPER MARIO PARTY game, an extra pair of Joy-Con controllers, a branded Nintendo Switch carrying case and My Nintendo points. Specially marked packages of Lunchables Fun Pack and Lunchables with 100% Juice were available on store shelves nationwide from October through December 2018.
Partnership Opportunity:
SUPER MARIO PARTY/Gaming & Esports
Company:
Nintendo of America
Partner/Category:
Lunchables /CPG
Timing:
October 4th Quarter 2018
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
On Pack
Contest / Sweepstakes
Media Elements:
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-04
Companies Involved
Nintendo of America
Tuck

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