Partnership:

SUPER SMASH BROS. ULTIMATE and Wendy's

Description:
Nintendo partnered with Wendy's College Tailgate Tour to bring Super Smash Bros. Ultimate to colleges during fall. Select college football games let fans play the game before heading into the stadium to cheer on their favorite team. The setup featured a customized Super Smash bros. Ultimate branded trailer with six gameplay stations and a large LED screen in dedicated tailgate areas outside of major college stadiums so fans can gather, play and cheer each other on as they completed epic battles.
Announced dates included:
Sept. 22 – Stanford @ Oregon
Oct. 6 – Alabama @ Arkansas
Oct. 13 – Wisconsin @ Michigan
Oct. 20 – Oklahoma @ TCU
Oct. 27 – Clemson @ FSU
Nov. 3 – South Carolina @ Ole Miss
Nov. 10 – TCU @ West Virginia
Nov. 17 – Miami @ Virginia Tech
Nov. 24 – Michigan @ Ohio State
Dec. 7 – The launch of Super Smash Bros. Ultimate!
Partnership Opportunity:
SUPER SMASH BROS. ULTIMATE/Gaming & Esports
Company:
Nintendo of America
Partner/Category:
Wendy's /Dining
Timing:
September 3rd Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Product Demonstrations / Sampling
Tour
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-08
Companies Involved
Nintendo of America
Tuck

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