Spin Master Corp., a leading global children's entertainment company, announced today a global toy licensing agreement with mobile games giant Supercell. Spin Master will develop and distribute a new collection of toys and collector items inspired by Supercell's globally renowned gaming brands: Clash of Clans, Clash Royale, and Brawl Stars.

Within the multi-year agreement, Spin Master will create a product line that brings the iconic characters, battles and adventures from the digital screen to fans around the world. The collection will span collectible figures, plush, and accessories, among other products.

"Supercell has created global franchises with deep character rosters and passionate fanbases," said Doug Wadleigh, Spin Master's President, Toys. "This collaboration is a perfect match for Spin Master's expertise in translating digital-first properties into innovative toys and collectibles. We're ready to bring the action and adventure of Clash of Clans, Clash Royale, and Brawl Stars for fans 'IRL'."

Supercell's games have been downloaded around the world billions of times and boast 290 million monthly active users. The new toy and collector line will capture the unique essence of each game, offering fans new ways to engage.

"Our goal has always been to create games that are played for years, and we always want to deliver amazing products and experiences that serve the fandom of those millions of players. Bringing the heroes from our games into the physical world is an authentic new way for our community to connect and express their passion," said Rob Lowe, Chief Marketing Officer of Supercell.

"Spin Master was the perfect partner to make that a reality — a team that truly understands how to bring vibrant gaming worlds to life in ways that will genuinely excite our fans. We can't wait to show them what we're creating together," said Andrea Fasulo, Head of Global Licensing, Supercell.

The new product line is expected to launch in Summer 2027. The partnership was brokered by leading licensing agency, WildBrain CPLG, on behalf of Supercell.