Partnership:

SUPERGIRL and Hip Pop

Description:

Hip Pop has announced an official partnership with SUPERGIRL, unveiling a limited-edition beverage collaboration inspired by the highly anticipated summer blockbuster arriving in cinemas June 26.

Leading the launch is the debut of Yellow Sun Lemonade, a brand-new lightly sparkling lemonade created exclusively for the collaboration. Made with real lemons, the nostalgic-inspired flavour delivers a zesty citrus kick while staying true to Hip Pop’s signature better-for-you approach with no artificial ingredients, low calories, high fibre, and gut-friendly benefits.

In addition to the new flavour launch, Hip Pop has also introduced a limited-edition redesign of its fan-favourite Berries & Cherries drink. The updated can artwork celebrates the arrival of SUPERGIRL while keeping the same popular berry flavour consumers already know and love.

The collaboration marks a major summer campaign for the brand, combining functional beverages with entertainment and pop culture as excitement builds around the theatrical release of SUPERGIRL.

“This partnership is all about bringing fun, flavour, and feel-good energy together for the summer,” the brand shared in announcing the launch. “We wanted to create something bold and refreshing that celebrates the arrival of SUPERGIRL in a way only Hip Pop can.”

Both limited-edition cans will be available while supplies last.

For stock inquiries and wholesale opportunities, contact sales@drinkhippop.com.

SUPERGIRL arrives in cinemas June 26.

Partnership Opportunity:
SUPERGIRL/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Hip Pop /CPG
Timing:
May 2nd Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Promotional Elements:
Collectible
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Blogs
Direct Marketing
Online
Social Media
Created On:
2026-05-20
Last Modified on:
2026-05-28
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