Description:
HYROX and Warner Bros. invite women from across the fitness, wellness, creative, and business communities to come together for a one-of-a-kind morning movement experience inspired by the power, resilience, and energy of today’s modern female superhero.
Set against the backdrop of one of the world’s most iconic cities, the HYROX x Supergirl Women’s Run is a high-energy 5K shakeout experience designed to celebrate movement, confidence, and connection.
Participants will move together across the legendary Brooklyn Bridge at sunrise, taking in sweeping Manhattan skyline views before returning through DUMBO and finishing along the Brooklyn waterfront for a curated recovery and networking experience featuring coffee, breakfast, music, and community connection.
This isn’t about pace. It’s about presence. It’s about showing up powerful.
Blending HYROX’s global fitness community with the cultural storytelling and empowerment themes of Warner Bros.’ upcoming female superhero release, the event will feature immersive branded moments, community captains, content opportunities, and a dynamic atmosphere built to inspire women to move boldly—both in sport and in life.
Partnership Opportunity:
SUPERGIRL/Theatrical
Company:
Partner/Category:
HYROX /Health & Beauty
Timing:
June 2nd Quarter 2026
Target:
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Promotional Elements:
Event / Activation / Experiential
Other
Other
Media Elements:
Blogs
Online
Social Media
Online
Social Media
Created On:
2026-06-25
Last Modified on:
2026-06-25
Companies Involved
Sarah G
Vice President, Worldwide Promotional Partnerships & Alliances
Warner Bros. Pictures
Sachin K
Director, Global Brand Partnerships
Warner Bros. Pictures
Julie M
SVP of Global Brand Partnerships
Warner Bros. Pictures
Carlo V
Global Partnerships and Alliances
Warner Bros. Pictures
Valerie V
VP, Global Brand Partnerships
Warner Bros. Pictures
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