Description:
KFC is teaming up with Supergirl for a movie-inspired collaboration launching ahead of blockbuster season, introducing themed meals, collectibles, and limited-time menu items designed to bring fans deeper into the film universe. Beginning June 8, consumers can purchase new Supergirl meal bundles featuring exclusive sauces, collectible keychains, and the Kryptonian Kooler beverage, while June 10 marks the debut of the Krypto Collectible Bucket inspired by the growing popularity of movie-themed collectibles. The partnership adds KFC to a growing list of brands leveraging entertainment tie-ins this summer as restaurants increasingly use fan-focused collaborations and limited-edition offerings to drive cultural relevance and in-store traffic.
Partnership Opportunity:
SUPERGIRL/Theatrical
Company:
Partner/Category:
KFC /Dining
Timing:
May 2nd Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Collectible
In-Store / Retail
Licensed Product
On Pack
POP Display / End Cap / Shelf-Talker
Product Bundle
In-Store / Retail
Licensed Product
On Pack
POP Display / End Cap / Shelf-Talker
Product Bundle
Media Elements:
Blogs
Direct Marketing
Online
Social Media
Direct Marketing
Online
Social Media
Created On:
2026-05-27
Last Modified on:
2026-06-04
Companies Involved
Sarah G
Vice President, Worldwide Promotional Partnerships & Alliances
Warner Bros. Pictures
Sachin K
Director, Global Brand Partnerships
Warner Bros. Pictures
Julie M
SVP of Global Brand Partnerships
Warner Bros. Pictures
Carlo V
Global Partnerships and Alliances
Warner Bros. Pictures
Valerie V
VP, Global Brand Partnerships
Warner Bros. Pictures
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