Description:
Milk-Bone has launched a heroic new treat just in time for summer — Krypto Treats Soft & Chewy Mini’s, a limited-edition collaboration with DC Studios’ upcoming “Supergirl” film.The treats are made with real beef and filet mignon recipe, designed to be soft, chewy, and irresistible to dogs of all sizes. Their mini format makes them a versatile reward whether you’ve got a tiny terrier or a bigger breed.
The release ties in with the theatrical return of Krypto — the super-powered canine companion — in “Supergirl”, hitting cinemas this summer. It’s a fun crossover that lets fans celebrate the film with their own four-legged heroes at home.
Partnership Opportunity:
SUPERGIRL/Theatrical
Company:
Partner/Category:
Milk-Bone /Pets
Timing:
May 2nd Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Branded Content
In-Store / Retail
Licensed Product
On Pack
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Blogs
Direct Marketing
Online
Social Media
Direct Marketing
Online
Social Media
Created On:
2026-05-08
Last Modified on:
2026-05-12
Companies Involved
Sarah G
Vice President, Worldwide Promotional Partnerships & Alliances
Warner Bros. Pictures
Sachin K
Director, Global Brand Partnerships
Warner Bros. Pictures
Julie M
SVP of Global Brand Partnerships
Warner Bros. Pictures
Carlo V
Global Partnerships and Alliances
Warner Bros. Pictures
Valerie V
VP, Global Brand Partnerships
Warner Bros. Pictures
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