Partnership:

SUPERGIRL and Stanley Steemer

Description:

Stanley Steemer announced today it has launched a new Pet Bundle of deep cleaning services in celebration of its partnership with DC Studios for the theatrical release of Supergirl, an all-new intergalactic journey arriving in theaters June 26. The new bundle and integrated campaign are inspired by one of the film’s most beloved relationships: Supergirl and best friend, her loyal dog, Krypto.

The campaign introduces Stanley Steemer’s new “Pet Bundle” — a bundle of deep-cleaning services designed specifically for the areas pets use and love most, including floors, couches, and professional pet deodorizer treatment. Built around the insight that pets make homes feel fuller and more joyful, Stanley Steemer is helping pet parents keep up with every adventure that comes with loving a pet.

“Pets have a way of becoming the center of a home,” said Andrew Schneider, Head of Marketing at Stanley Steemer. “The couches, floors and rooms they take over quickly become the spaces families love most. The pet bundle from Stanley Steemer is about helping people keep those spaces fresh, clean and ready for whatever adventure comes next.”

Leaning into the emotional reality of pet ownership from the fur-covered couches, pawprints, zoomies and everyday moments that come with unconditional love, Stanley Steemer’s professional deep cleaning is the reset every superhero home base deserves.

The new Stanley Steemer Pet Bundle includes:

  • A deep carpet or floor cleaning
  • Upholstery couch cleaning
  • Professional pet deodorizer treatment
  • Each using Stanley Steemer's proprietary deep cleaning equipment and technical expertise

Consumers can book the new Pet Bundle online at Stanley Steemer or by calling 1-800-STEEMER so your sidekick can keep doing their thing. The partnership reflects Stanley Steemer’s broader brand evolution from a traditional carpet cleaning company into a modern deep-clean authority focused on helping consumers create cleaner, healthier homes designed for real life. From carpets and tile to air ducts, furniture, hardwood, and more—if dirt can reach it, Stanley Steemer can too.

Partnership Opportunity:
SUPERGIRL/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Stanley Steemer /Household
Timing:
June TBD 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Media Elements:
Online
Created On:
2026-06-18
Last Modified on:
2026-06-23
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