Description:
Waymo just rolled out a “Supergirl”-themed fleet across San Francisco, Los Angeles, and Phoenix, wrapping its self-driving vehicles in the hero’s signature red-and-blue colors to promote the upcoming film.The promotion plays on the idea of “superpowered sensing abilities,” tying Waymo’s autonomous tech to the character’s own enhanced senses. Riders in the three cities may now spot one of these caped cars on their next trip, blending a marketing stunt with the everyday novelty of autonomous rides.
“Supergirl” will be in theaters and IMAX across North America on June 26, 2026, and internationally beginning 24 June 2026.
Partnership Opportunity:
SUPERGIRL/Theatrical
Company:
Partner/Category:
Waymo /Automotive
Timing:
June 3rd Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Branded Content
Media Elements:
Vehicle Wrap
Created On:
2026-06-18
Last Modified on:
2026-06-18
Companies Involved
Sarah G
Vice President, Worldwide Promotional Partnerships & Alliances
Warner Bros. Pictures
Sachin K
Director, Global Brand Partnerships
Warner Bros. Pictures
Julie M
SVP of Global Brand Partnerships
Warner Bros. Pictures
Carlo V
Global Partnerships and Alliances
Warner Bros. Pictures
Valerie V
VP, Global Brand Partnerships
Warner Bros. Pictures
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)



Chat