Partnership:

SUPERMAN RETURNS and Papa John's

Description:

On the day of the SUPERMAN RETURNS DVD launch (November 28, 2006), fans joined Papa John's in Superman Square in Metropolis, IL to receive a free copy of the special edition DVD (while supplies lasted) and were among the first to sample the new "Superman Pizza" from Papa John's. Fans also received a specially-designed Superman Pizza collectors box, met Noel Neill (the original Lois Lane), and wore a Superman or Clark Kent costume for the chance to win a year's supply of Papa John's pizza As part of this promotion, Papa John's extended a special offer to every household in the U.S. located on a Lois Lane - receive a free Superman Pizza if ordered from 11/28/06 through 12/12/06. Fans registered at www.papajohns.com. While supplies last, all Superman Pizzas ordered during the limited time offer were delivered in the specially-designed Superman Pizza box and included a coupon for $3 off the Superman Returns DVD, good at any retailer.

Partnership Opportunity:
SUPERMAN RETURNS/Home Entertainment
Company:
Warner Bros. Pictures
Partner/Category:
Papa John's /Dining
Timing:
November 4th Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
Tuck

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