Partnership:

SUPERMAN RETURNS and Walmart

Description:

Warner Bros. and Wal-Mart partnered to promote the home entertainment release of SUPERMAN RETURNS. Wal-Mart offered an exclusive Superman Returns DVD bundle that contained a download option with the purchase of the physical DVD. Customers chose from three video download format options: $1.97 for portable devices, $2.97 for PCs/laptops, and $3.97 for both portable players and PC/laptops.

Partnership Opportunity:
SUPERMAN RETURNS/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
Walmart /Retail
Timing:
December 4th Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
Tuck

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