ABC partnered with Valpak on a promotion celebrating the television series SUPERMARKET SWEEP. 

ABC collaborated with Valpak on the SUPERMARKET SWEEP - Valpak $5K Grocery Giveaway. SUPERMARKET SWEEP paid for the groceries of one lucky winner. This winner recieved a $5k Grand Prize toward their grocery bill. In addition to the Grand Prize, 700 winners recieved $100 checks instantly inside their Valpak envelope.

The partnership consisted of a branded envelope takeover with a two-sided insert. There was also a co-branded landing page featuring series art + tunein, promo video content + sweepstakes entry. Valpak also promoted the collaboration via social and CRM.

The promotion reached 37mm housholds nationwide with distribution between 9/30 and 10/27.