Partnership:

SURF'S UP and Airheads Candy

Description:
Candy partner Airheads teamed with Sony to promote the theatrical release of SURF'S UP. Airheads launched a New Wave flavor and supported it on TV, the Web, in stores, and on and in-pack.
Partnership Opportunity:
SURF'S UP/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Airheads Candy /CPG
Timing:
June 2nd Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-03-02
Companies Involved
Sony Pictures Entertainment
Tuck

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