Partnership:

SURF'S UP and Baskin Robbins

Description:
SONY PICTURES and BASKIN ROBBINS partnered to promote the theatrical realease of Surf''s Up. The promotion started on May 2007 where the contestants registered on online on BaskinRobbins.com/big wave. Winner''s received trip to Hawaii and Jamaica. Other winners received various prizes. Baskin Robbins also offered new fruit blast smoothies in three new flavors.
Partnership Opportunity:
SURF'S UP/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Baskin Robbins /Dining
Timing:
June 2nd Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-03-02
Companies Involved
Sony Pictures Entertainment
Tuck

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