Partnership:

SURF'S UP and Hawaiian Airlines

Description:
Sony Pictures, Hawaiian Airlines, and Hilton Hotels teamed up to promote the theatrical release of SURF’S UP with the "Surf in Style” sweepstakes. Participants can enter online for the chance to win a Hawaiian vacation for six, hotel accommodations, private screening of the movie, a Sony Handycam, a Cyber-shot digital camera, and Surf’s Up Summer Fun Packs.
Partnership Opportunity:
SURF'S UP/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Hawaiian Airlines /Travel
Timing:
May 2nd Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-06-11
Companies Involved
Sony Pictures Entertainment
Tuck

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