Partnership:

SURF'S UP and Kold To Go Bags

Description:
Sony partnered with Kold To Go Bags to promote the theatrical release of SURF''S UP. Kold To Go tapped the Shiverpool imagery and characters on its insulated thermal bags used for transporting such grocery items as ice cream. This product tie-in ran during the 2nd quarter of 2007.
Partnership Opportunity:
SURF'S UP/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Kold To Go Bags /CPG
Timing:
June 2nd Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-03-02
Companies Involved
Sony Pictures Entertainment
Tuck

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