Partnership:

SURF'S UP and Old Navy

Description:
Sony partnered with Old Navy to promote the theatrical release of SURF''S UP. Old Navy will promote its SURF''S UP relationship in shops, online and circulars, and also is a licensee (T-shirts and flip-flops for boys, girls and toddlers). Promotionally, it''s the value chain''s first partnership with a major studio flick.
Partnership Opportunity:
SURF'S UP/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Old Navy /Retail
Timing:
June 2nd Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-03-02
Companies Involved
Sony Pictures Entertainment
Tuck

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