Partnership:

SURF'S UP and Safeway

Description:
Sony partnered with Safeway to promote the theatrical release of SURF''S UP. Safeway (1,600 stores) featured key art on bags and offered free movie tickets with a minimum store purchase. The promo ran through June and July 2007 and was touted at retail, online and via circulars.
Partnership Opportunity:
SURF'S UP/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Safeway /Retail
Timing:
May 2nd Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-03-02
Companies Involved
Sony Pictures Entertainment
Tuck

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