Partnership:

SURF'S UP and Sea World

Description:
Sony Pictures teamed up with San Diego Sea World to promote the theatrical release of SURF’S UP. As part of the tie-in, SeaWorld will run “Surf's Up” movie trailers in the park, offer penguin-themed toys and merchandise, and participate in a “Win a Trip to SeaWorld” sweepstakes. SeaWorld will also take some of its penguins on the road, attending media events to promote the movie as well as the film's premiere in Los Angeles.
Partnership Opportunity:
SURF'S UP/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Sea World /Attractions
Timing:
June 2nd Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-06-11
Companies Involved
Sony Pictures Entertainment
Tuck

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